And I need a kick-ass logo.
Branding a product is about more than coming up with a picture or word to represent what you're selling; it's about spinning a story - a compelling story that reels your customer in. When you buy a Diet Coke, for example, you're not just buying a soda; you're buying fun, youth, energy, activity, happiness, excitement....
I've been thinking about the story I need to tell about my, well, stories, in order to get people to understand what my product (serialized novels) is all about and why they want to spend their time reading them. As I've pondered the message I want to send, I began to think about how we do something similar to branding with our lives.
Think about it. What is your story? My story is that I'm a maverick - someone who bucks the system, thinks outside the box, and never takes the easy path through the woods. My story is that I'm a rugged individual, an entrepreneur and a forward thinker. I'm a modern day Renaissance woman, with my finger in many pies, and I'm a pioneer, someone who experiments with new ideas long before they become mainstream.
That's it - that's the Jennifer "brand". The story I tell myself as I walk through my days making choices about how I spend my time....and, honestly, about what I buy.
Are you aware of your story? What's your brand?
